Greenville has already made the New
York Times' list of 52 places to go, was named
one of Country Living'
s best Southern towns for a girlfriend
getaway, and was a Money
magazine top pick for vacationers on a budget.
Add to that Greenville's regular
inclusion on "best of" lists for bike and walking trails,
the arts, the foodie scene, business, farmers markets,
downtown's, family attractions
and coolest Main Streets in recent years, and it's evident we're getting a
lot of attention.
Tourism is one of South Carolina's
major industries, with an annual economic impact
of $20.2 billion, according to figures released last week by
South Carolina Department of Parks and Tourism.
More evidence that Greenville is
attracting tourists on top of the business travelers
it has always drawn is a change in hotel occupancy patterns.
In years past, Greenville hotels had
more guests during the week than on weekends,
indicating most visitors were in town for business. Over
time that has shifted, especially
downtown, with hotel occupancy rates countywide increasing from 58 percent
in 2008 to
73 percent in 2016, dramatically out performing state,
regional, and national figures.
"We've gone from zero to one of the South's hottest tourism destinations" according to Jennifer
Visit Greenville's executive vice president and chief strategic officer.
"Yeah, That Greenville" was launched in
2013, it set out to tell Greenville's story.
So, when "Yeah, That Greenville" was
launched in 2013, it set out to sell Greenville's story.
It wasn't what we were saying about Greenville. It was about what others
where saying about Greenville.
In 2016, Greenville was mentioned in
185 media outlets, exposure that would have cost $4.6
million in advertising. "Yeah, That Greenville" also had
nearly 427.4 million social media impressions, an increase
of 372 percent.
Greenville, South Carolina is one of
the hottest tourist destinations - with double digit growth
a beach, national park, Civil War fort or a plantation.
Greenville has plenty of room for growth.
There are still so many people that do
not know about Greenville. The Miniature World of Trains